Are you passionate about digital marketing and the rapidly evolving world of cryptocurrency? If so, a unique opportunity awaits you at a leading Cryptocurrency Exchange Company.
With the surge in digital payment solutions and the increasing adoption of cryptocurrencies worldwide, this role is your chance to be at the forefront of a financial revolution.
We are looking for a Digital Marketing Specialist who can harness the power of digital marketing to drive user growth and brand recognition.
Here’s everything you need to know about this exciting position.
The Role of a Digital Marketing Specialist
As a Digital Marketing Specialist, you’ll play a pivotal role in shaping the company’s online presence and driving its growth.
This position is based in Abuja (FCT) and offers a hybrid work environment, giving you the flexibility to work both remotely and on-site.
Your primary mission will be to develop and execute digital marketing strategies that attract and retain users, increase brand visibility, and ultimately drive revenue growth.
Key Responsibilities:
- User Growth and Engagement: You’ll unlock new user growth through innovative product offerings, engaging content marketing, and strategic social media campaigns. Collaborating with affiliates and partners will be crucial in expanding the user base and enhancing brand loyalty.
- Strategic Marketing Partnerships: Managing and nurturing strategic marketing partner relationships is a core aspect of the role. You’ll experiment with various channels, refine audience messaging, and ensure accountability for marketing spend.
- User Journey Optimization: Understanding the user journey is key to improving conversion rates. You’ll map out the user funnel, surface product asks, and design campaigns that educate users and drive conversions.
- Marketing Campaigns: You’ll plan and execute online, and occasionally offline, marketing activities, events, and campaigns targeting local audiences. Your creativity and strategic thinking will be essential in making these campaigns successful.
- Analytics and Data-Driven Decisions: The ability to analyze data and derive actionable insights is critical. You’ll use tools like Google Analytics to measure the effectiveness of campaigns and make data-driven decisions to optimize marketing efforts.
- Content Creation and Management: Creating valuable, engaging, and SEO-friendly content is vital for attracting and retaining customers. Your content marketing skills will help position the company as a leader in the cryptocurrency space.
- PPC and Social Media Advertising: You’ll create and manage effective Pay-Per-Click (PPC) advertising campaigns on platforms like Google Ads and social media networks, driving targeted traffic and conversions.
Requirements:
To excel in this role, you’ll need a strong background in digital marketing, particularly within the cryptocurrency or fintech sector. Here’s what we’re looking for:
- Educational Background: A Bachelor’s or Master’s degree in Marketing or a related discipline is required. Impeccable written English skills are essential for this role.
- PPC Experience: Recent and extensive experience in managing Pay-Per-Click campaigns is a must. You should be adept at creating and optimizing campaigns that deliver measurable results.
- Customer Retention: Experience in customer retention strategies, such as lifecycle emails and analytics, is crucial. You should be able to design and execute strategies that keep users engaged and loyal.
- CRM Experience: Extensive experience with Customer Relationship Management (CRM) systems is required. You should be able to manage customer data effectively to drive targeted marketing efforts.
- Digital Asset Experience: Hands-on experience with digital assets, particularly within the cryptocurrency space, is highly valued. Understanding how to market digital assets will give you an edge in this role.
- SEO and Content Marketing: A strong understanding of SEO and the ability to create content that ranks well in search engines is essential. Your content should be valuable, engaging, and tailored to the needs of the target audience.
- Analytics Skills: You should have experience with data-driven marketing and tools like Google Analytics. The ability to analyze data, derive insights, and make informed decisions is key to success in this role.
Why Work at a Cryptocurrency Exchange Company?
Working at a Cryptocurrency Exchange Company offers a unique opportunity to be part of an industry that is reshaping the future of finance.
The role of a Digital Marketing Specialist is both challenging and rewarding, offering a chance to make a significant impact on the company’s growth.
Benefits:
- Competitive Salary: The position offers an annual salary of N9,600,000, reflecting the importance of the role and the skills required.
- Hybrid Work Environment: Enjoy the flexibility of working in a hybrid environment, combining the best of remote work with the collaborative benefits of on-site work.
- Growth Opportunities: The rapidly growing cryptocurrency industry offers numerous opportunities for professional development and career advancement.
How to Apply
Ready to take your digital marketing career to the next level? If you meet the requirements and are excited about the prospect of driving growth in the cryptocurrency space, we encourage you to apply.
Application Closing Date: 15th September, 2024
To apply, please send your CV to fintechcardjobs@gmail.com using the job title “Digital Marketing Specialist” as the subject of your email.
Note:
Only shortlisted candidates who meet the requirements will be contacted. Ensure that your application showcases your relevant experience and qualifications.